My role is not to create content – it is to change the lives of those consuming it.

Drawn to mission-driven marketing, I have developed and produced B2B and B2C content for organizations across the health care industry.

About Me

Content Direction, Strategy and SEO

I have over 10 years of experience driving business through strategic content direction and SEO writing, whether that’s planning and producing the content myself or providing guidance to a team. I see what information consumers and organizations need and understand the best ways to reach and share it with them.

With cross-channel marketing experience in Brand, Clinical Content, SEO, Social Media, UX, and more, I have expertise in producing:






Press Releases

Resource Pages



And more…


What People Say

Caitlin Burm served as my managing editor for more than two years, and I feel lucky to have worked with her. In my experience, Caitlin’s strengths are clear communication, a great attitude, strong instincts for compelling topics and dedication to amplifying the content I and other writers created for her. Any organization that needs a dynamic, strong content program would be lucky to have Caitlin on their team

Casey Kelly-Barton

As a freelancer, you can always tell when a manager is competent and knows their stuff. Caitlin Burm was always respectful in her communication, thoughtful in the assignments she approved, and well organized. She’d be a good addition to any content team.

Kristen Hicks


Content Direction, Strategy and SEO

    • 2010-Present: Content Director, Strategist and SEO-Writer

      Caitlin Burm Content

    • 2021-2021: Editorial Content Strategist

      Verywell Health

    • 2019-2021: Content Strategist

      Embark Behavioral Health

    • 2018-2019: Content Manager

      A Place for Mom

    • 2014-2018: Content Editor and Writer

      A Place for Mom

    • 2012-2013: Communications and Marketing Specialist

      Arizona State University

    • 2012-2012: Communications and Media Relations Assistant

      City of Tempe

    Let’s Connect

    Let me know what type of content marketing strategy you need assistance with, and I will get back to you with a plan on how to proceed.