My role is not to create content – it is to change the life of the person consuming it.

Drawn to mission-driven marketing, I have developed and produced B2B and B2C content across the health care industry, including in health solutions, mental health, senior health care and more.

About Me

Content Direction, Strategy and Storytelling

I have over 10 years of experience driving business through strategic content direction and storytelling, whether that’s planning and producing the content myself or providing guidance to a team. I see what information consumers and organizations need and understand the best ways to reach and share it with them.

With cross-channel marketing experience in Brand, Clinical Content, SEO, Social Media and UX, I have expertise in producing:






Press Releases

Resource Pages



And more…


What People Say

Caitlin Burm served as my managing editor for more than two years, and I feel lucky to have worked with her. In my experience, Caitlin’s strengths are clear communication, a great attitude, strong instincts for compelling topics and dedication to amplifying the content I and other writers created for her. Any organization that needs a dynamic, strong content program would be lucky to have Caitlin on their team

Casey Kelly-Barton

As a freelancer, you can always tell when a manager is competent and knows their stuff. Caitlin Burm was always respectful in her communication, thoughtful in the assignments she approved, and well organized. She’d be a good addition to any content team.

Kristen Hicks


Content Direction, Strategy and SEO-Driven Storytelling

    • 2021-Present: Editorial Content Strategist

      Verywell Health

    • 2010-Present: Content Director, Strategist and SEO-Driven Storyteller

      Caitlin Burm Content

    • 2019-2021: Content Strategist

      Embark Behavioral Health

    • 2018-2019: Content Manager

      A Place for Mom

    • 2014-2018: Content Editor and Writer

      A Place for Mom

    • 2012-2013: Communications and Marketing Specialist

      Arizona State University

    • 2012-2012: Communications and Media Relations Assistant

      City of Tempe

    Let’s Connect

    Let me know what type of content marketing strategy you need assistance with, and I will get back to you with a plan on how to proceed.