About Me

Content Direction, Strategy and Storytelling

I have over 10 years of experience driving business through strategic content direction and storytelling, whether that’s planning and producing the content myself or providing guidance to a team. I see what information consumers and organizations need and understand the best ways to reach and share it with them.

With cross-channel marketing experience in Brand, Clinical Content, SEO, Social Media and UX, I have expertise in producing:

A Place for Mom

• “Brain-Boosting App May Detect Alzheimer’s“
• “How Person-Centered Care Is Changing the Senior Care Industry“
• “4 Free Ways to Background Check a Nursing Home for Quality“

Arizona State University

• “ASU Exhibits Healthier Outcomes by Thoughtful Office Design“
• “ASU Magazine Showcases Brain Research…”
• “School for the Science of Healthcare Delivery to Enroll First Students“

Embark Behavioral Health

• “Embark Announces New Mental Health Benefit for Employees“
• “Feeling Anxious About Coronavirus? Our Top 3 Tips on How to Manage Symptoms“
• “Women’s Mental Health Matters“

Caitlin Burm served as my managing editor for more than two years, and I feel lucky to have worked with her. In my experience, Caitlin’s strengths are clear communication, a great attitude, strong instincts for compelling topics and dedication to amplifying the content I and other writers created for her. Any organization that needs a dynamic, strong content program would be lucky to have Caitlin on their team

Casey Kelly-Barton

As a freelancer, you can always tell when a manager is competent and knows their stuff. Caitlin Burm was always respectful in her communication, thoughtful in the assignments she approved, and well organized. She’d be a good addition to any content team.

Kristen Hicks