My role is not to create content – it is to change the life of the person consuming it.

Drawn to mission-driven marketing, I have developed and managed content for consumers and professionals across several industries, including government administration, health care and hospital organizations, higher education and more.

About Me

Content Marketing, Strategy and Storytelling

I have over 10 years of experience driving business through strategic content marketing and storytelling, whether that’s planning and producing the content myself or providing editorial guidance to a team. I see what information consumers need and understand the best ways to reach and share it with them.

With cross-channel marketing experience in Brand, Content, SEO, Social Media and UX, I have expertise in producing:






Resource Pages




What People Say

Caitlin Burm served as my managing editor for more than two years, and I feel lucky to have worked with her. In my experience, Caitlin’s strengths are clear communication, a great attitude, strong instincts for compelling topics and dedication to amplifying the content I and other writers created for her. Any organization that needs a dynamic, strong content program would be lucky to have Caitlin on their team

Casey Kelly-Barton

As a freelancer, you can always tell when a manager is competent and knows their stuff. Caitlin Burm was always respectful in her communication, thoughtful in the assignments she approved, and well organized. She’d be a good addition to any content team.

Kristen Hicks


Content, Marketing and SEO

  • 2019-Present: Content Strategist

    Embark Behavioral Health

  • 2018-2019: Content Manager

    A Place for Mom

  • 2014-2018: Content Editor and Writer

    A Place for Mom

  • 2012-2013: Communications and Marketing Specialist

    Arizona State University

  • 2012-2012: Communications and Media Relations Assistant

    City of Tempe

  • 2010-2014: Content Marketer, Strategist and Storyteller


Let’s Connect

Let me know what type of content marketing project or strategy you need help with, and I will get back to you with a plan on how to proceed.